Campaign unveils Awards Fight widget

LONDON - Campaign today launches an online widget that lets users stage a virtual awards fight between the industry's most-admired creatives.

The Campaign Awards Fight widget…users can pit adland's most-admired creatives against each other
The Campaign Awards Fight widget…users can pit adland's most-admired creatives against each other

The Campaign Awards Fight widget compares the success of industry figures in recent global award shows by trawling through the results of a host of ceremonies including the Cannes Lions, Campaign Big, D&AD, ANNAs, BTAA and DMA awards.

Rankings are based on a formula that adds up the quantity of awards won, with extra points given for the most prestigious and most recent trophies. More than 3,000 creatives are included, with results from awards ceremonies stretching back as far as 2001.

Accessible through Campaign's website, the widget was developed in association with the communications company Propeller Group.

Earlier this year, Campaign launched a widget allowing users to keep up with the latest industry news and creative work.

Access the Campaign Awards Fight widget.

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