Campaign video - behind the scenes at Sony's latest ad shoot

LONDON - Campaign went behind the scenes at Fallon's latest ad shoot for Sony Bravia.

Fallon's follow-up to the Sony Bravia "Play-Doh", "paint" and "balls" series of ads was shot in a square in Venaria, Italy, featuring a giant zoetrope.

The contraption showed a moving image of the Brazilian football star Kaká.

View footage of the ad shoot above.