Campaign video - Why were there so few UK winners in the Cannes Direct Lions?

CANNES - Campaign in Cannes looks at the UK's paltry return in the 2009 Cannes Direct Lions category.

Watch the video to hear Steve Aldridge, the creative director at Partners Andrews Aldridge, about the UK's paltry return in the 2009 Cannes Direct Lions.

Darren Kay, the joint executive creative director at TMW, also analyses the 2009 winner, McCann Erickson's campaign for Tourism Queensland.