Campaign Viral Chart: Always ad reaches no 1 for second time

Always' "like a girl" ad by Leo Burnett tops the Campaign Viral Chart for the second time in three weeks.

Always: ad reaches number one in the Campaign Viral Chart
Always: ad reaches number one in the Campaign Viral Chart

The ad has been in the chart for a month, entering three weeks ago at number one.

Turkish Airlines makes a surprising entry at number two with "Explore Istanbul In Ramadan With Turkish Airlines", in front of Volkswagen's "Eyes on the Road" ad by Ogilvy Beijing. 

Last week's celeb-packed top entry, Nike Jordon "Re2pect" by Wieden + Kennedy drops to fourth with 21,219 share this week. The ad features proud New Yorkers among celebs, from comedian and actor Tiger Woods, to film director Jay Z, tipping their hats as a mark of respect to the retiring New York Yankees baseball star Derek Jeter.

1. Always "always #likeagirl" by Leo Burnett

59,108 shares this week | 1,007,657 shares all-time

2. Turkish Airlines "explore istanbul in ramadan with turkish airlines by in-house

28,489 shares this week | 39,525 shares all-time

3. Volkswagen "eyes on the road" by Ogilvy Beijing

27,991 shares this week | 517,877 shares all-time

4. Nike Jordan "re2pect" by Wieden + Kennedy

21,219 shares this week | 323,962 shares all-time

5. HBO "boardwalk empire season 5: st. james tease (hbo)" by in house

21,064 shares this week | 21,064 shares all-time

6. tvtag "walter white in space" by Mediastalgia Productions

19,972 shares this week | 40,658 shares all-time

7. Bear Naked "urban surfing down streets of san francisco! - bear naked!" by in house

17,471 shares this week | 34,795 shares all-time

8. Bom Negócio "comercial "cooler tiririca" - bom negócio, classificados grátis" by Defy Media

11,645 shares this week | 48,093 shares all-time

9. Pioneer DJ "plx-1000 official introduction part1" by in house

7,169 shares this week | 21,043 shares all-time

10. ESPN "this is sportscenter - metallica" by In house

3,512 shares this week | 50,771 shares all-time


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published