An Under Armour ad released earlier this year topped this week's chart of most-shared ads after its star, Olympic swimmer Michael Phelps, won more gold medals in Rio. Spots from Adidas, Nike and Gatorade also went viral.
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How an excruciating seven-month quest for an idea Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago.