Campaign Viral Chart: Under Armour's Michael Phelps ad resurfaces

An Under Armour ad released earlier this year topped this week's chart of most-shared ads after its star, Olympic swimmer Michael Phelps, won more gold medals in Rio. Spots from Adidas, Nike and Gatorade also went viral.

1. Under Armour "Rule yourself – Michael Phelps" by Droga5 (127,000 shares)

2. Adidas "Pogba x Stormzy" (98,532 shares)

3. Nike "Unlimited together" by Wieden & Kennedy New York (65,023 shares)

4. Nike "Unlimited Simon Biles" by Dirty Robber (53,242 shares)

5. Gatorade "JJ Watt, firefighter training" (43,306 shares)

6. Samsung Mobile "Galaxy Note7: More everything" (43,318 shares)

7. Temptations "Treat them too" by Adam & Eve/DDB (37,069 shares)

8. Nissan "#CarWashSunday with the new 2017 Nissan GT-R" (32,314 shares)

9. Nike "Unlimited youth" by Wieden & Kennedy Portland (31,646 shares)

10. PlayStation "Games preview summer 2016 | PSVR" (26,584 shares)

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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