Campaign Viral Chart: Belgian mindreader fends off Lana Del Rey

A hidden-camera ad for Belgian financial federation, Febelfin, in which a squad of internet fraudsters feed a "mind reader" with details from the web to trick his unsuspecting clients has topped the chart this week.

Lana Del Ray: fronts H&M campaign
Lana Del Ray: fronts H&M campaign

The ad highlights the dangers of sharing information online. It has been created by Duval Guillaume Modem and shared 376,868 times in the past seven days.

Samsung, last week's chart-topper, fell to second position with their ad by 72andSunny. It spoofs the Apple "superfans" queueing for the launch of the iPhone 5.

Meanwhile, an official iPhone 5 ad, created by TBWA\Media Arts Lab, has been shared 15,861 times and enters the chart in eight position. It was bested by a video for iPhone5 information blog, iPhone5.nl.

The ad, created in-house, features hidden-camera footage of people struggling to pick up a new iPhone that had been glued to the streets of Amsterdam.

An extended version of H&M's new ad, created by Johan Renck and starring Lana Del Rey, has been shared 59,484 times and comes in third.

To view the most-shared viral ads from previous weeks, visit the Brand Republic viral video board on Pinterest.

The chart, produced in conjunction with Unruly, ranks ads according to the number of times they have been shared on Facebook, Twitter and the blogosphere.

Ads launched more than 30-days ago are not included.


1. Febelfin 'mind reader' by Duval Guillaume Modem

376,868 shares this week

All time: 392,408 shares

 


2. Samsung 'the next big thing is already here' by 72andSunny

193,415 shares this week

All time: 432,901 shares

 


3. H&M 'blue velvet' by Johan Renck

59,484 shares this week

All time: 78,296 shares

 


4. Romney Ryan 'the Romney plan' by Romney for President, Inc.

34,842 shares this week

All time: 114,518 shares

 


5. adidas 'wake up' by 180 LA

31,771 shares this week

All time: 43,943 shares

 


6. iPhone5.nl 'iPhone 5 glued to the ground' created in-house

20,556 shares this week

All time: 27,800 shares

 


7. Volkswagen 'it's not the miles, it's how you live them' by Deutsch, LA

19,555 shares this week

All time: 31,677 shares

 


8. Apple 'iPhone 5' by TBWA\Media Arts Lab

15,861 shares this week

All time: 18,066 shares

 


9. Fragile Childhood 'memories' by Euro RSCG Helsinki

14,948 shares this week

All time: 61,614 shares

 


10. Romney Ryan 'least we can do' by Romney for President, Inc.

14,244 shares this week

All time: 75,118 shares

 


Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Look out for the invisibles and introverts in your agency
Shares0
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Just published