Campaign Viral Chart: Cannes Film Lions special

John Lewis and Honda have made it onto the top 10 most-viewed ads from the hundreds of entries shortlisted in the Film Lion category at Cannes.

John Lewis: 'bear and hare' ad has been viewed online 12,803,149 times
John Lewis: 'bear and hare' ad has been viewed online 12,803,149 times

The list compiled by Unruly for the Film shortlist category shows the John Lewis "bear and hare" spot by Adam & Eve/DDB has been viewed online 12,803,149 times and shared 1,161,886. The Christmas ad was mostly shared on Facebook and then Twitter. The ad has also been shortlisted the Film Craft category.

Honda’s "hands" is the tenth-most viewed ad on the Film entry shortlist, having been viewed 12,397,257 times and shared 598,198, again mainly shared on Facebook.

The most-viewed ad in the Film shortlist category is Volvo’s "the epic split feat. van damme" by  Forsman & Bodenfors, with 76,336,123 views and 3,147,664 shares all time

1. Volvo Trucks "the epic split feat. van damme" by Forsman & Bodenfors

76,336,123 views | 3,147,664 shares all-time


2. MGM and Sony Pictures "telekinetic coffee shop surprise" by Thinkmodo

57,491,547 views | 2,333,474 shares all-time


3. 20th Century Fox Film: Devil's Due "devil baby attack" by Thinkmodo NY

47,875,256 views | 2,110,914 shares all-time


4. Wren Clothing "first kiss" by Tatia Plleva

84,498,941 views | 1,500,287 shares all-time


5. John Lewis "bear & the hare" by Adam&Eve/DDB

12,803,149 views| 1,161,886 shares all-time


6. Thai Life Insurance ""unsung hero" by in-house

15,391,282 views| 1,086,016 shares all-time


7. Mercedes Benz "chicken"" by Jung von Matt/Neckar

12,669,703 views  | 951,016 shares all-time


8. Coordown "dear future mom" by Saatchi & Saatchi, Italy

5,254,293 views | 764,294 shares all-time


9. P&G "p&g thank you, mom | pick them back up | sochi 2014 olympic winter games" by Wieden + Kennedy, Portland, Ore.

19,262,773 views  | 681,624 shares all-time


10. Honda "honda hands" by Wieden+Kennedy, London

12,397,257 views | 598,198 shares all-time

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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