Campaign Viral Chart: Castrol 'footkhana' dominates the top 10

Castrol's "foothkana" spot, which pits motorsports star Ken Block against Brazilian football player Neymar Jr, dominates the most-shared ads online this week.

Neymar Jr: takes on Ken Block in Castrol spot
Neymar Jr: takes on Ken Block in Castrol spot

Three videos from the campaign sit in the top 10, including in the number one spot with 646,781 shares in the past seven days. The film, which ties in with the build-up to the 2014 Fifa World Cup, only launched on Wednesday.

The chart is collated by Unruly and ranks ads on YouTube by the number of shares across Facebook, Twitter and the blogosphere. Ads older than 30 days are not included.

1. Castrol "castrol footkhana: neymar jr. v ken block" by Earn Media

646,781 shares this week | 646,781 shares all-time

2. CardStore Mullen, Boston "world's toughest job - #worldstoughestjob - official video"

361,975 shares this week | 1,221,990 shares all-time

3. "dvorák - symphony no. 9 allegro con fuoco (official music video)"

85,552 shares this week | 92,506 shares all-time

4. Thai Life Insurance "unsung hero" by MoFilm/RSA

77,544 shares this week | 933,018 shares all-time

5. Cornetto "yalin - yeniden"

38,042 shares this week | 151,664 shares all-time

6. Dodge "2015 dodge challenger - new york auto show - nyias - wisdom" by Ogilvy & Mather

34,124 shares this week | 39,612 shares all-time

7. Caterpillar "built for it trials - stack: largest jenga® game played with cat® excavators"

33,237 shares this week | 60,814 shares all-time

8. hbo go "true blood: appreciation"

26,746 shares this week | 26,746 shares all-time

9. Castrol "castrol footkhana trailer: neymar jr. v ken block" by Earn Media

22,241 shares this week | 49,522 shares all-time

10. Nike "the origins of nike f.c."

20,245 shares this week | 30,046 shares all-time


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published