Campaign Viral Chart: Evian's dancing baby returns in first place

Evian's latest baby ad has shot to first place in the chart after being shared 1.5 million times this week.

Evian: return of dancing babies boosts water brand to first place
Evian: return of dancing babies boosts water brand to first place

The ad, by BETC Paris, features the return of Evian's long-running dancing babies and has been viewed 34.1 million times since it hit the web last Friday afternoon (18 April).

Placed first last week, Kmart's "ship my pants" ad, created by Draftfcb, falls two places into third position after it was shared more than half a million times.

Elsewhere, a new ad for Durex, created by Havas Worldwide Sydney, has entered the chart in fourth position.

Shared 106,615 times, the ad shows a couple using internet video chat and Durex "fundawear" to "touch" over the internet.

The Pepsi ad, starring Beyoncé, falls to 10th place this week, while Ikea's "time to change" ad, in which an army of garden gnomes revolt against a couple decorating their garden, enters just above in ninth position.

The chart was produced in association with Unruly and ranks ads by the number of times they were shared across Facebook, Twitter and the blogosphere.

1. Evian "baby&me" by BETC

1,469,732 shares this week

All time: 1,497,672 shares

 

2. Dove "dove real beauty sketches" by Ogilvy Mather

958,618 shares this week

All time: 2,716,598 shares

 

3. Kmart "ship my pants" by Draftfcb

512,876 shares this week

All time: 2,180,188 shares

 

4. Durex "fundawear" by Havas Worldwide, Sydney

106,615 shares this week

All time: 133,139 shares

 

5. Fiat "líder de torcida" by Sunset & Back Door

27,093 shares this week

All time: 108,790 shares

 

6. LG "stage fright" by SuperHeroes

19,560 shares this week

All time: 32,791 shares

 

7. Vodafone "the kiss" by Grey London

18,190 shares this week

All time: 101,807 shares

 

8. Old Spice "watermelon" by Wieden  & Kennedy Portland

16,240 shares this week

All time: 53,086 shares

 

9. IKEA "time for change" by Mother London

14,330 shares this week

All time: 34,243 shares

 

10. Pepsi Max "mirrors" by 180LA

8,196 shares this week

All time: 251,538 shares

 

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