Campaign Viral Chart: Grumpy Cat makes his debut

Grumpy Cat, the popular internet meme, has entered the viral chart for the first time this week in a Christmas ad for Friskies cat food.

Grumpy Cat: stars in ad for Friskies
Grumpy Cat: stars in ad for Friskies

The ad, "it's hard to be a cat at Christmas", enters the chart in seventh place with 75,060 shares.

YouTube's review of the year remains in the chart for a second week. Created in-house, the video adds 113,387 shares this week to bring its all-time total to 255,300.

Following the emotive Christmas spot trend established by John Lewis, Apple's newly-released "misunderstood" by TBWA/Media Arts features a family brought to tears by a teenage relative's festive home video. The ad has been shared 123,649 times this week and sits in fifth place.

But at the top of the chart for a second week, WestJet, the Canadian Airline, has been shared a further 505,260 times.

The ad, created by Studio M, has been shared more than 800,000 times last week.

The chart, collated and ranked by Unruly, ranks ads on YouTube by the number of shares across Facebook, Twitter and the blogosphere. Ads older than 30 days are not included.

1. Samsung "westjet christmas miracle: real-time giving" by R/GA and Cheil Worldwide

505,260 shares this week

All time: 233,485 shares

2. Samsung "#galaxy11: the beginning" by R/GA and Cheil Worldwide

187,107 shares this week

All time: 307,257 shares

3. Mimi Foundation "if only for a second // mimi foundation // en" by Leo Burnett Paris

152,496 shares this week

All time: 277,494 shares

4. Coca Cola "life"

136,351 shares this week

All time: 540,088 shares

5. Apple "misunderstood" by TBWA/Media Arts

123,649 shares this week

All time: 281,655 shares

6. YouTube "YouTube rewind: what does 2013 say?" created in-house

113,387 shares this week

All time: 255,300 shares

7. Friskies "hard to be a cat at Christmas"

75,060 shares this week

All time: 178,303 shares

8. Turkish Airlines "the selfie shootout" by

73,036 shares this week

All time: 66,699 shares

9. Pro Infirmis "because who is perfect?" by Jung von Matt/Limmat, Zurich

61,368 shares this week

All time: 89,725 shares

10. Pantene"labels against women" by BBDO Guerrero

44,111 shares this week

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