Campaign Viral Chart: Heinz Super Bowl ad in top spot

The Heinz ad featuring dogs dressed in hot dog costumes was the most-shared ad this week in a chart full of Super Bowl ads ahead of the big game on Sunday.

Heinz: its Super Bowl ad has topped the Campaign Viral Chart
Heinz: its Super Bowl ad has topped the Campaign Viral Chart

1. Heinz "wiener stampede" by David Miami

Dogs dressed as hot dogs run towards their owners, who are dressed in different Heinz products such as ketchup and mustard. The ad was shared 94,128 times this week.

2. T-Mobile "#YouGotCarriered" by Publicis Seattle

Drake is interrupted in the middle of singing Hotline Bling by film directors who ask him to add in a line about the company’s service. The ad has been shared 58,199 times this week.

3. Amazon Echo "cheese footballs #BaldwinBowl" by Leo Burnett Toronto

Alec Baldwin stars in the spot telling chefs off for creating soft footballs out of cheese. The ad for Amazon's wireless speaker and voice command device has been shared 47,055 times this week.

4. Pokemon "#Pokemon20" by Omelet

Celebrating 20 years of Pokemon, the ad shows people getting riled up for the big game. It has been shared 45,347 times in the past seven days.

5. Lynx "find your magic" by 72andSunny Amsterdam

Last week’s second most shared ad, the global campaign aims to target an older audience. It opens with a shot of topless men showing off their toned bodies but then the voiceover rubbishes the notion of having a six pack to be attractive. The ad was shared 38,875 times this week.

6. Death Wish Coffee "storm’s a-brewin’" by RPA

A ship of Vikings is used as a metaphor for how strong the coffee is. The ad was shared 33,686 times this week.

7. Hyundai "the ultimate gateway" by Innocean Worldwide

A couple are running away from bears in the woods and open the car by speaking to their smart watch. Once they drive off, one bear says he just wanted a hug and the other wanted to eat the people as it’s his cheat day for being a vegan. The ad was shared 32,493 times this week.

8. Amazon Echo "#BaldwinBowl brainstorm" by Leo Burnett Toronto

Dan Marino, a former Miami Dolphins player, helps Alec Baldwin plan a house party. They decide to create a stadium out of snacks. The ad has been shared 28,477 times.

9. Skittles "the portrait" by DDB Chicago

Steven Tyler has a portrait made out of Skittles. He calls it "e to the z ooh twiddly disgusting". The painting responds by saying "you haven’t heard me sing yet". Tyler asks it to sing louder and louder until the portrait explodes. The ad has been shared 18,726 times this week.

10. Audi "commander" by Venables Bell & Partners

A retired astronaut has lost his passion for life, refusing to eat or do anything. When his son shows up with the Audi R8 and hands him the keys it brings back memories of his past and finally puts a smile on his face again. The ad has been shared 14,560 times this week.

The chart is compiled by Unruly.

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