Campaign Viral Chart: John Lewis Christmas ad is number one again

John Lewis' "Buster the Boxer" was the most shared ad again this week.

1. John Lewis "Buster the Boxer" by Adam & Eve/DDB (169,342 shares)

2. BMW "BMW remote control parking" (150,341 shares)

3. Lenovo "#DifferentIsBetter" by Erwin Penland (143,760 shares)

4. Amazon "A priest and imam meet for tea" by Joint (136,917 shares)

5. Edeka "#Zeitschenken" by Jung von Matt/Alster (120,364 shares)

6. Lenovo "YOGA 910 – #DifferentIsBetter (103,767 shares)

7. Temptations "Keep them busy" by Adam & Eve/DDB (96,356 shares)

8. Fox/Bob’s Burgers "Linda’s Thanksgiving song" (75,600 shares)

9. Chevrolet "HackLab" (70,912 shares)

10. Apple Music "Drake vs bench press" (67,575 shares)

This chart was compiled by Unruly.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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