Campaign Viral Chart: John Lewis Christmas ad is most shared

John Lewis' festive campaign starring Buster the Boxer was the most viral ad of the week, with nearly two million shares. Christmas ads from Marks & Spencer and Waitrose also made the top five.

1. John Lewis "Buster the Boxer" by Adam & Eve/DDB (1,851,600 shares)

2. Marks & Spencer "With love from Mrs Claus" by Rainey Kelly Campbell Roalfe/Y&R (335,935 shares)

3. Unicef "Take a deep breath" (209,291 shares)

4. Waitrose "Home for Christmas" by Adam & Eve/DDB (196,672 shares)

5. Nike "Come out of nowhere" by Wieden & Kennedy Portland (140,767 shares)

6. Aldi UK "Kevin the Carrot" by McCann UK (97,829 shares)

7. Pedigree "A vote for good" by BBDO New York (77,131 shares)

8. Mercedes-Benz "Mayback S 650 Cabriolet – teaser" (46,895 shares)

9. Range Rover "#DrivenChallenge" (31,330 shares)

10. Boots "The gift of beauty" by Mother (30,258 shares)

This chart was compiled by Unruly.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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