Campaign Viral Chart: Microsoft's Surface Studio ad is most shared

Microsoft's ad introducing its new PC, Surface Studio, topped this week's viral chart. The video shows off the device's features set to a soundtrack of the song Pure Imagination. Shell, Adidas, Nike and Apple rounded out the top five most shared ads.

1. Microsoft "Introducing Microsoft Surface Studio" (409,180 shares)

2. Shell "Best day of my life #makethefuture" by Interlude (336,806 shares)

3. Adidas "Football needs creators, feat. Paul Pogba" by 72andSunny (94,507 shares)

4. Nike "Come out of nowhere" by Wieden & Kennedy Portland (94,336 shares)

5. Apple "The new MacBook Pro – Design, performance and features" (51,989 shares)

6. Tesla "Introducing solar roof" (50,540 shares)

7. Keysight "Go from concept to ‘this changes everything’ reality" (50,423 shares)

8. LG TV "Bring the Aurora to life with power of perfect black" (27,268 shares)

9. Porsche "918 Spyder and Carrera GT at the Nürburgring Nordschleife" (25,959 shares)

10. Victoria’s Secret "Victoria’s Secret holiday 2016: a very private affair" (23,727 shares)

This chart was compiled by Unruly.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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