Campaign Viral Chart: Mos Def's force-feed enters at number three

A video for Reprieve, the human rights for prisoners charity, has entered the viral chart in third place this week, behind ads for Honda and the latest 'Grand Theft Auto' video game.

Mos Def: force fed under standard Guantánamo Bay procedures
Mos Def: force fed under standard Guantánamo Bay procedures

The hard-hitting ad for Reprieve, created by The Guardian, has been shared 87,566 times and has been viewed 4.5 million times since it was posted on Monday 8 July.

The four-minute film shows rapper and Hollywood star, Mos Def, being force-fed, using standard procedures employed in Guantanamo Bay against prisoners on hunger strike.

It ends with a push to Repreive's website and the hashtag #standfast.

First in the chart this week is Rockstar Games' release of official gameplay footage for the latest instalment in their 'Grand Theft Auto' franchise.

The ad, created in-house, promotes the release of GTA V in September and has been shared 386,793 times this week according to figures from social video expert, Unruly.

Honda's "hands" ad, the only agency-created ad in the top three, has been shared 166,160 times this week. It was created by Wieden & Kennedy London and has been viewed 3.5 million times.

Elsewhere in the chart, ads for Neverwet – the waterproof sealant – and Discovery Channel's "shark week",  featuring 'Snuffy the seal' – remain in the chart for a third week.

The chart, produced in collaboration with Unruly, tracks the number of shares of ads across Facebook, Twitter and the blogosphere. Ads older than 30-days are not included.

1. Rockstar "Grand Theft Auto V" by In-house

386,793 shares this week

All time: 399,721 shares


2. Honda "hands" by Wieden & Kennedy, London

166,160 shares this week

All time: 289,872 shares


3. Reprieve "force fed" by The Guardian

87,566 shares this week

All time: 122,241 shares


4. Beneful "dog goldberg machine by beneful®" by Deep Focus

34,458 shares this week

All time: 67,445 shares


5. Dove "camera shy" by Ogilvy & Mather London

32,345 shares this week

All time: 56,475 shares


6. NeverWet "hands-on product demonstration" created in-house

22,214 shares this week

All time: 168,818 shares


7. Discovery Channel "Snuffy the seal" by Discoverycreative

20,907 shares this week

All time: 154,773 shares


8. Chanel "A/W 2013/14" created in-house

16,095 shares this week

All time: 51,073 shares


9. Samsung "the creative process" by Cheil UK

13,038 shares this week

All time: 16,952 shares


10. McDonald's "minion madness" by DDB

7,817 shares this week

All time: 29,948 shares



Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content