Campaign Viral Chart: Oculus Rift beats Google Glass

It is the battle of the new technologies in this week's Campaign Viral Chart, as spots featuring Facebook's virtual reality headset Oculus Rift and Google Glass specs both appear in the list.

Google: 'seeds (through Glass' takes sixth place in the Viral Chart
Google: 'seeds (through Glass' takes sixth place in the Viral Chart

Oculus Rift, the virtual reality headset company Facebook bought for $2 billion (£1.2 billion) in March, features in a film that makes fourth place this week in a video that shows the affect of "living with lag" (or a slow internet connection).

The Swedish Omnicom agency ANR BBDO created the Oculus Rift ad, on behalf of the energy company Umeå Energi to show how important it is to experience things in real time.

Google Glass, meanwhile, is in sixth place with the film "seeds (through Google Glass)". The ad, created by the 23-year-old filmmaker Aneesh Chaganty using Google Glass Creative, shows the protagonist travelling to surprise his mother.

The film was funded by Glass Creative Collective and uploaded by Google to coincide with Mother's Day in the US.

1. CardStore "world's toughest job - #worldstoughestjob - official video" by Mullen, Boston

377,073 shares this week | 1,766,258 shares all-time


2. P&G "what i see" by Wieden & Kennedy

102,197 shares this week | 200,292 shares all-time


3. Nike Football "nike football: winner stays. ft. ronaldo, neymar jr., rooney, ibrahimovic, iniesta & more" by Wieden & Kennedy

74,754 shares this week | 941,645 shares all-time


4. Umeå Energi "living with lag - an oculus rift experiment" by ANR BBDO

68,169 shares this week | 72,602 shares all-time


5. "cna - speaking exchange" by

38,560 shares this week | 40,497 shares all-time


6. Google "seeds [through google glass]" by Glass Creative Collective

36,006 shares this week | 36,006 shares all-time


7. Cerveza Cristal "#chilemetemiedo comercial cristal 2014" by Porta Chile

34,230 shares this week | 34,230 shares all-time


8. chevrolet "from one pitch to another | one world futbol | chevrolet fc" by McCann Erickson

25,961 shares this week | 26,450 shares all-time


9. Coca-Cola "coca-cola hello happiness" by Y&R Dubai

25,611 shares this week | 27,171 shares all-time


10. Save The Children "the most important "sexy" model video ever" created in house

24,922 shares this week | 32,747 shares all-time


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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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