Campaign Viral Chart: Pandora in top spot for second consecutive week

Pandora, the jewellery retailer, has held on to the top spot in the Campaign Viral Chart with an ad that features young blindfolded children pick out their mother from a line-up of women.

Pandora: 'the unique connection' by Malling Publications
Pandora: 'the unique connection' by Malling Publications

1. Pandora "the unique connection" by Malling Publications

The emotional experiment shows the bond between a mother and her child. It was a new entry to the chart last week and has been shared 159,933 times in the past seven days.

2. Cornetto "Yalin - Benimki" by Cornetto

This film features young people enjoying a Cornetto at a music concert. A couple lock eyes at the gig and the man grabs a Cornetto for the girl and makes it to the stage to get her attention.

The ad was also in the second spot last week. This week it has been shared 68,501 times.

3. Comedy Central "Inside Amy Schumer - Milk Milk Lemonade" by Comedy Central

The promo for the American comedy series is a hip hop tribute video to womens’ bottoms. Lyrics in the song include, "This is where my poo comes out, talking ‘bout my fudge machine." It has been shared 28,910 times.

4. Hyundai "a message to space" by Innocean Worldwide

The film follows a girl who misses her father, an astronaut on the International Space Station. With the help of Hyundai, she gets the chance to deliver a message to him. The company uses its cars to shape the message in sand.

The ad was shared 22,429 times this week.

5. Dove "choose beautiful" by Ogilvy & Mather

Dove asked women around the world to choose a door with the words "average" or "beautiful" displayed on them.

The women who choose "average", discuss their decision, change their minds and then walk through the "beautiful" door.

The ad has been shared 21,256 times in the past week.

6. Quiksilver "true wetsuits" by TBWA\HAKUHODO

The ad promotes wetsuits that can be worn from the beach to the office without the need to get changed.

The spot shows a man surfing in a suit in the middle of the day when he is supposed to be in the office. After surfing he gets back into his car and drives to the office. 

It has been shared 17,283 times this week.

7. I Give A Day Off "mums and maids" by Ogilvy & Mather


The emotional Singapore ad asks children’s mothers and their maids the same questions about the child. It finds 74 per cent of maids had more correct answers than the mothers.

The ad asks, "Shouldn’t we spend more time with our children? Let’s give domestic workers their legal days off."

Around 40 per cent of the 222,500 domestic workers in the country do not have a weekly day off even though it has been a part of the law since January 2013.

The ad has been shared 12,222 times this week.

8. PlayStation "Mad Max – gameplay overview trailer"

The ad promotes the new game for the PS4 and has been shared 12,170 times in the past seven days.

9. Directv "behind the scenes with Hannah and her horse" by Grey New York

The comedy ad shows Hannah Davis and her horse filming an ad for Directv. It has been shared 12,063 times this week.

10. Adidas "here’s to the takers" by 180

The spot shows people taking part in different competitive sports, giving it their all to win. It has been shared 10,479 times.

The chart has been compiled by Unruly.

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