Campaign Viral Chart: Spock vs Spock in Audi challenge

Audi supports the launch of the new 'Star Trek' film with a viral that pitches actor Zachary Quinto against original Spock actor Leonard Nimoy.

Zachary Quinto and Leonard Nimoy: star in Audi film
Zachary Quinto and Leonard Nimoy: star in Audi film

The ad by Paulilu showcases Audi's latest car model while poking fun at rival brand Mercedes. It tops this week's chart with 357,852 shares in the past seven days.

Dove takes a more reflective approach with its "real beauty sketches" film by Ogilvy Mather. The work carries the strapline, "you are more beautiful than you think" and compares women's descriptions of themselves with how they are viewed by others. The ad strikes a chord with over 3.5 million all time views.

Evian's latest "baby" vival remains in the chart with 189,449 shares in the past seven days. The ad dipicts the inner child of dancing adults.

The chart was produced in association with Unruly and ranks ads by the number of times they were shared across Facebook, Twitter and the blogosphere.

1. Audi "Zachary Quinto vs Leonard Nimoy: the challenge" by Paulilu

357,852 shares this week

All time: 408,534 shares

 

2. Dove "Dove real beauty sketches" by Ogilvy Mather

284,279 shares this week

All time: 3,536,170 shares

 

3. Evian "baby & me/the new Evian film" by BETC

189,449 shares this week

All time: 2,254,641 shares

 

4. Arlen's Transmission Centre "shift it - amazing transmission commercial" by The Commercial Kings

129,897 shares this week

All time: 180,490 shares

 

5. Activision "Call of Duty: ghosts masked warriors teaser trailer" by 72andSunny, USA

114,529 shares this week

All time: 275,516 shares

 

6. IBM "a boy and his atom: the world's smallest movie" by Ogilvy & Mather

81,767 shares this week

All time: 193,145 shares

 

7. Microsoft "switch to the Nokia Lumia 920 Windows Phone" by Wunderman

79,316 shares this week

All time: 308,347 shares

 

8. Rockstar Games "Grand Theft Auto v Michael. Franklin. Trevor" by In-House

30,924 shares this week

All time: 177,036 shares

 

9. H&M "Beyoncé as Mrs Carter in H&M" by director Jonas Akerlund

28,495 shares this week

All time: 198,169 shares

 

10. Durex "Fundawear - touch over the internet" by Havas Worldwide, Sydney

5,397 shares this week

All time: 156,812 shares

 

AUTOFEEDCAMVIRAL

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