Campaign Viral Chart: Super Bowl success for Budweiser's 'lost dog'

Budweiser ad is the most-shared for the third consecutive Super Bowl.

Budweiser: 'lost puppy' Super Bowl spot
Budweiser: 'lost puppy' Super Bowl spot

Budweiser continues to dominate Super Bowl advertising. Its "lost dog" was the most shared ad of the 2015 game.

The ad, which again features the Budweiser's puppy from last year, received 2.2 million shares across Facebook, Twitter and blogs, according data from Unruly compiled yesterday.

This makes "lost dog," created by Anomaly, the fourth most shared Super Bowl ad of all time. The spot, released on 28 January, had already notched-up 1.8 million views before the game.

This is the third consecutive year that the beer brand has had the most shared ad of the Super Bowl. 

Movie trailers dominted the most shared list, taking six out of the top 10 slots. Supercell’s Clash of Clans games trailer, starring Liam Neeson, finished third, with 404,658 shares.

Snickers’ "Brady Bunch" finished fifth (230,375 shares) and the No More’s domestic violence PSA was the ninth most shared (136,119).

Just missing out on the top 10 were McDonald’s "pay with lovin'", Reebok’s "freak show: be more human", Geico’s "push it" and Bud Light’s "real life Pac-Man," finishing 11th, 12th, 13th and 14th respectively.

1. Budweiser "lost dog"

2. Universal "Fast And Furious 7"

3. Supercell "Clash of Clans" by Barton F Graf 9000

4. Paramount "Terminator Genisys"

5. Snickers "The Brady Bunch" by BBDO New York

6. Universal "Ted 2"

7. Universal "Minions trailer"

8. Universal "Pitch Perfect 2"

9. No More "Super Bowl PSA" by Grey

10. Universal "50 Shades of Grey trailer"


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