Campaign today unveils details of its planned Website,
CampaignLive, which is to be launched in March, writes Gordon
Subscribers to the site will gain access to ten television-like
’channels’ of Internet content. The channels are designed to give the
site a broadcast feel and emphasise its live nature. The first three
channels will be available free of charge to all Internet users, but
only subscribers will be able to access the rest.
On the home page, or the front news desk, the channels will be depicted
as a bank of TV screens. A click on one of the screens will reveal the
channel’s content, in the manner of a TV listing. It will also indicate
if there are any live events coming up.
- Channel 1 The People’s Jury
The first of the free sections is designed to give visitors the chance
to vote for their favourite ad within a chosen category each month.
There will also be a chance for punters to write their own headlines for
- Channel 2 The Job Pool
A searchable recruitment advertising service, free for all to
- Channel 3 Competition
A weekly competition where prizes will be up for grabs for the
- Channel 4 The Fence
A controversial comment will be posted each week and CampaignLive
subscribers will be asked to vote on it. The results will be recorded on
the Fencers’ Pole, a barometer for advertising and media opinion. This
result will be followed up later that week when the person who made the
comment will answer questions and, if possible, take part in a live
debate. At certain points, Channel 4 will feature live debates between
- Channel 5 Awards
This will feature everything concerning the Campaign Press and Poster
awards. It will include entry kits, details of the judges and it will be
the first place - after the ceremony itself - where you can discover who
won the gongs.
- Channel 6 Private View
A version of the weekly review section of the print magazine, which will
allow readers the chance to write straight back and engage that week’s
guest reviewer in a threaded message area. In addition, the monthly
Website reviews which appear in the Campaign Interactive section will
also feature, with links to the sites included.
- Channel 7 Social Sophie
This is the social heart of the site and will include a diary of events
and parties as well as a listing of restaurants and bars submitted by
CampaignLive subscribers. Social Sophie will also have all the gossip
from the industry.
- Channel 8 Archive
This is where the regular news from the site can be searched. PChannel 9
Here subscribers will be able to access the Campaign Top 300, Business
Performance League, Media-Only Business Performance League and Accounts
Under Review, each of which will carry added-value information.
- Channel 10 Live News
Daily advertising, media and marketing stories will be available, in
addition to the news service delivered direct to the subscriber’s
To order your subscription, call us on 0181-845 8545 or fax us on
0181-845 7696 Alternatively, write to: Campaign Subscriptions,
Publishing House, 652 Victoria Road, South Ruislip, Middlesex HA4
One year’s subscription to CampaignLive will cost Campaign subscribers
pounds 45, and non-subscribers pounds 90.