CAMPAIGNLIVE: A natural progression in Campaign’s growth

Since Campaign became the first magazine in our sector to write about the interactive arena regularly some four years ago, we have consistently investigated the viability of a Website of our own.

Since Campaign became the first magazine in our sector to write

about the interactive arena regularly some four years ago, we have

consistently investigated the viability of a Website of our own.



However, until now we have not been convinced that we could combine the

technological and editorial resources to offer an added-value

product.



The Internet has been too slow, and not widely accessed enough in our

industry to make a site worthwhile.



Now, we believe that in the capable hands of Campaign’s Internet editor,

Gordon MacMillan, and the Interactive and news editor, John Owen, and

with the help of our chosen agency, MindShare Digital, we have the right

combination to create an exciting product.



We felt the ability to present a site in accordance with the high

standards of design associated with Campaign was vital. And, although

some standards of delivery - particularly with respect to moving images

- are still not of an acceptable standard, technology now allows us to

present an exciting standalone product, and not merely a reproduction of

the paper magazine in electronic form.



We aim to bring you ’near live’ global daily advertising, media and

marketing news, and to foster an interactive environment which

encourages debate beyond that which paper allows. We hope to provide

services the magazine does not have space for, and to ensure the site is

fun, as well as authoritative.



To these ends, our link with Reuters’ unmatched global network of

specialist correspondents will be valuable. We will also be able to

disseminate news gathered by Campaign staff without waiting for Thursday

morning. (There will, of course, still be exclusives held back for that

day.)



We hope readers will agree that the broadcast model described on these

pages gives CampaignLive an edge on accessibility, emphasises its live

nature and further reinforces the difference between the electronic and

paper versions of Campaign.



We hope that a stylishly designed, informative and entertaining

electronic product will become as unmissable as the paper version, and

encourage the uptake of the medium in the industry.



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