Since Campaign became the first magazine in our sector to write
about the interactive arena regularly some four years ago, we have
consistently investigated the viability of a Website of our own.
However, until now we have not been convinced that we could combine the
technological and editorial resources to offer an added-value
The Internet has been too slow, and not widely accessed enough in our
industry to make a site worthwhile.
Now, we believe that in the capable hands of Campaign’s Internet editor,
Gordon MacMillan, and the Interactive and news editor, John Owen, and
with the help of our chosen agency, MindShare Digital, we have the right
combination to create an exciting product.
We felt the ability to present a site in accordance with the high
standards of design associated with Campaign was vital. And, although
some standards of delivery - particularly with respect to moving images
- are still not of an acceptable standard, technology now allows us to
present an exciting standalone product, and not merely a reproduction of
the paper magazine in electronic form.
We aim to bring you ’near live’ global daily advertising, media and
marketing news, and to foster an interactive environment which
encourages debate beyond that which paper allows. We hope to provide
services the magazine does not have space for, and to ensure the site is
fun, as well as authoritative.
To these ends, our link with Reuters’ unmatched global network of
specialist correspondents will be valuable. We will also be able to
disseminate news gathered by Campaign staff without waiting for Thursday
morning. (There will, of course, still be exclusives held back for that
We hope readers will agree that the broadcast model described on these
pages gives CampaignLive an edge on accessibility, emphasises its live
nature and further reinforces the difference between the electronic and
paper versions of Campaign.
We hope that a stylishly designed, informative and entertaining
electronic product will become as unmissable as the paper version, and
encourage the uptake of the medium in the industry.