CAMPAIGNLIVE UPDATE

CampaignLive continues to be first with news from the industry.

CampaignLive continues to be first with news from the industry.



Here are some of the headlines that have appeared in the past few

days:



- Tuesday 16.06 KFC asks four agencies to pitch for its media

account



- Monday 13.33 Sprint moves its dollars 150 million US account into

McCann-Erickson



- Friday 14.09 Leo Burnett poaches WPP man for digital role



- Friday 14.04 BBH New York wins Reebok as its first account



PEOPLE’S JURY



TBWA GGT Simons Palmer’s much talked about new ads for Sony Playstation

topped the list in our Favourite Ad poll this week, but St Luke’s latest

work for Ikea wasn’t far behind.



1.Sony Playstation (TBWA) 46%



2. Ikea (St Luke’s) 42%



3. Audi (BBH) 5%



4. Fanta (Leagas Delaney) 3%



5. Volvo (AMV BBDO) 3%



Our swingometer this week revealed that a majority of voters (83 per

cent ) agree that ageism is a problem in advertising. We then asked if

the Dixon Group’s decision last week to launch the first free access

service to the internet will mean other access providers have to follow

suit.



Yes, said 84 per cent.



A majority also came out in favour of the Observer, whose future has

been questioned following disappointing circulation figures. We asked if

the paper had had its day, but 61 per cent said no.



NEXT WEEK



In Social Sophie, Maria Ainley-Taylor visits the K Bar, Saint and

reviews the Last Days of Disco.



Subscriptions: 0181-845 8545 www.campaignlive.com.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).