CampaignLive Update

Here are some of the breaking news stories subscribers to CampaignLive have accessed over the past week:

Here are some of the breaking news stories subscribers to

CampaignLive have accessed over the past week:



- Wednesday 11.38 Decaux still claims to be the world number one after

the defeat of its More Group bid



- Tuesday 16.27 Camelot names shortlist for pounds 16.5 million Lottery

task



- Tuesday 13.12 ITC gives Sky TV ad early evening boot



- Tuesday 13.11 Waitrose launches debut brand ads



- Thursday 12.22 BMP loses Walkers Crisps



PEOPLE’S JURY



BMP DDB’s work for Volkswagen has triumphed again. This week, the

agency’s latest ad for the VW Golf topped our Favourite Ad poll. The

results were:



1. VW Golf (BMP DDB) 39%



2. Danepak (Delaney Fletcher Bozell) 28%



3. Adidas, Beckham (Leagas Delaney) 17%



4. Sony Playstation (TBWA GGT Simons Palmer) 11%



5. Co-op (Partners BDDH) 6%



In the Swingometer, one big issue has been taxing us all this week:

should Glen Hoddle have dropped Paul Gascoigne from the England football

squad? The result couldn’t have been clearer - 83 per cent of you said

the boss done good.



Carat’s managing director, Mark Craze, lost out, however, with 82 per

cent saying they had no sympathy for Craze, who hit out at Channel 5 for

sacking his agency after it helped to launch the channel.



But there was sympathy for BMP DDB with 58 per cent saying that the

decision to drop the agency from the Walkers Crisps account was one the

client, Frito-Lay, would regret.



NEXT WEEK



Private View Mark Wnek, executive creative director of Euro RSCG Wnek

Gos- per, reviews the latest ads



Social Sophie For the next four weeks Social Sophie is free to

access.



Here is your chance to read a new column by Sophie’s pal, Fernan- do

Peire, this week raving about lunch at Zafferano.



Sophie herself, meanwhile, recalls a splendid evening at her favourite

club, Renaissance at the Cross.



Subscriptions: 0181-845 8545 www.campaignlive.com.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).