CAMPAIGNLIVE UPDATE

CampaignLive continues to be first with news from the industry.

CampaignLive continues to be first with news from the industry.



Here are some of this week’s headlines.



- Tuesday 18.19 Zenith Media scoops Lloyds TSB



- Tuesday 18.21 Nick Gill quits Wieden & Kennedy



- Friday 14.18 Steve Rabosky appointed as chief creative officer of

APL



- Thursday 15.35 O&M announces 20 redundancies



PEOPLE’S JURY



It was a battle between St Luke’s and Bartle Bogle Hegarty for the top

spot in this week’s Favourite Ad poll, but St Luke’s campaign for

Eurostar pipped BBH’s Electrolux at the post.



1. Eurostar (St Luke’s) 33%



2. Electrolux (BBH) 30%



3. Kronenbourg (Y&R) 15%



4. = CRE (Euro RSCG Wnek Gosper) 11%



4. = Guardian (Partners BDDH) 11%



Our swingometer this week revealed a degree of industry scepticism about

Tim Mellors’ chances of invigorating Grey’s creative output. The

agency’s multi-national clients will, according to 56 per cent, hinder

his progress.



However, there was good news for Grey in the second question, about its

new client, Sporting Life. There is room in the marketplace for a daily

sports title, said 58 per cent of voters



The same majority also agreed with the views of BMP DDB’s chief

executive, Chris Powell, that political ads did not win elections.



NEXT WEEK



Choose from Batchelors Pasta’n’Sauce, Honda Accord, Sky Digital, Norwich

Union and Courts for ad of the week.



Subscriptions: 0181-845 8545 www.campaignlive.com.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).