CampaignLive, which is free to access throughout September,
continues to break the stories first. Here are a few of the headlines
from the past few days:
- Wednesday 11.14 United News profits exceed forecasts
- Tuesday 13.50 Baclaycard to review account
- Tuesday 13.47 Heinz kicks off global review
- Friday 18.30 David Wheldon quits BBDO
Apple Computer’s new global ’chick, not geek’ campaign topped the poll
in our Favourite Ad competition this week:
1. Apple Computeer (TBWA Chiat/Day) 28%
2. The Guardian (BDDH) 22%
3. Levi’s ’hamster’ (Bartle Bogle Hegarty) 27%
4. Bodyform (Roose & Partners) 13%
5. French Connection (TBWA GGT Simons Palmer) 6%
In the swingometer we asked if the New Zealand agency, Bates Palace, had
the silliest name in advertising. It does, 67 per cent of votes
Last week, Maiden Outdoor issued a profits warning. We asked if this
could be the first sign of recession in the ad industry? It was close,
but 54 per cent of you voted yes.
Last, we asked if the Sun’s sponsorship of the gameshow, Who Wants to be
a Millionaire? is a good investment? No, said 68% per cent.
There’s still time to enter CampaignLive’s Image Bank and
Kodak-sponsored weekly competition to qualify for the quarterly draw to
win a Kodak digital camera. Details can be found on channel 3.
Subscriptions: 0181-845 8545 www.campaignlive.com.