CAMPAIGNLIVE UPDATE

Here are some of the stories CampaignLive subscribers were first to hear this week.

Here are some of the stories CampaignLive subscribers were first to

hear this week.



- Wednesday 12.45



Duracell sues VW Group UK and BBH over Audi ad



- Tuesday 17.48



News International backs MacKenzie’s Talk Radio bid



- Monday 17.41



Saga appoints O&M to brighten up grey image



- Monday 12.16 Guardian Direct appoints BMP DDB



PEOPLE’S JURY



BMP DDB won Favourite Ad for the second week. Last week it was for

Volkswagen, this week for its final Walkers spot.



1. Walkers (BMP DDB) 46%



2. American Express Blue Card (Ogilvy & Mather) 23%



3. Lucozade (Ogilvy & Mather) 21%



4. Ben & Jerry’s (Renegade) 5%



5. Robinsons (HHCL & Partners ) 5%



In the Swingometer this week, Richard Eyre, ITV’s chief executive,

received a surprising rebuke for his call to end competitive scheduling

by the BBC against ITV- 82 per cent of you said he was wrong.



In our second question, we asked if GQ’s decision to launch a CD-Rom

would succeed. The answer was a clear no, with 61 per cent saying it

would not work.



The third question focused on the Office of Fair Trading’s decision not

to hold an inquiry into ITV sales houses’ trading - 79 per cent thought

the OFT had ducked the issue.



Digital camera competition



On Monday, CampaignLive will unveil the winner of our quarterly prize

draw for a digital camera, part of our Image Bank- and Kodak-sponsored

competition.



Correct entries have gone forward into the draw to win the camera, worth

pounds 750. You can still enter - by midnight on Sunday - by accessing

Channel 3 on CampaignLive, which is still free of charge.



Simply watch the short film, click on what your think the correct answer

is and hit send.



There is a subscription to CampaignLive and a Kodak fun camera to be won

each week.



Subscriptions: 0181-845 8545 www.campaignlive.com.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).