CampaignLive Update

CampaignLive continues to deliver the news first. Here are some of the headlines that ran on Campaign’s website this week:

CampaignLive continues to deliver the news first. Here are some of

the headlines that ran on Campaign’s website this week:



- Tuesday 15.39 Camelot awards BMP Optimum #20m media account



- Tuesday 14.00 VW to shift media account in Germany



- Tuesday 12.43 Campbell’s realigns ad budget and eliminates

Saatchis



- Monday 16.43 BMP DDB holds on to #15 million Barclaycard account



PEOPLE’S JURY



It was a hotly fought contest in our Favourite Ad poll between the top

three. Nike just pipped it this week with its ’run London’ campaign.



1. Nike (Wieden & Kennedy) 33%



2. VW Polo (BMP DDB) 32%



3. Pretty Polly (TBWA GGT) 29%



4. Ambrosia’s Creamed Rice (Delaney Fletcher Bozell) 7%



5. AOL UK (Mortimer Whittaker O’Sullivan) 0%



The advertising industry has often debated whether what it does is

art.



Now there is to be a permanent gallery at the National Museum of

Photography, Film & Television, dedicated to ads and, according to our

swingometer poll, the industry is delighted, with 83 per cent backing

the move.



But Stefano Hatfield, Campaign’s editor, was rebuffed in another

question.



His view that UK advertising’s penchant for quirky creative work makes

it easy to dismiss as a bit player was dismissed by 82 per cent of

voters.



NEXT WEEK



In Favourite Ad, choose between the Discovery Channel, Super Noodles,

Murphy’s Irish Stout, Scott’s Porage Oats and BSkyB.



Subscriptions: 0181-845 8545 www.campaignlive.com.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).