CampaignLive UPDATE

CampaignLive continues to bring you the news first. Here are some of the headlines subscribers would have seen during the last week.

CampaignLive continues to bring you the news first. Here are some

of the headlines subscribers would have seen during the last week.



- Tuesday 12.06 Bass awards pounds 5m Caffrey’s Irish Ale account



- Tuesday 12.04 Scoot awards pounds 3m account



- Monday 16.28 Mirror Group fires pre-launch editor of Sporting Life



- Friday 12.07 Ernst & Young appoints DMB&B for global brand push



PEOPLE’S JURY



Favourite Ad: Although Malibu was 10 per cent ahead of the second-placed

ad, the rest of the field was tightly bunched together in our poll this

week.



1. Malibu (Court Burkitt) 31%



2. Michelob (Duckworth Finn Grubb Waters) 21%



3. Budvar (Hill Watson) 18%



4= Addiction (BBH) 16%



4= Virgin Clothing (Saatchi & Saatchi) 15%



For the Swingometer, we turned to ONdigital, part of the biggest and

most confusing revolution in broadcasting history. Dominic Mills,

Campaign’s editorial director, suggested that ONdigital - as a TV brand

that doesn’t include the word TV in its name - is only going to add to

that confusion.



Of those who voted, 67 per cent agreed with him.



In our second question, we probed Levi’s decision to abandon its ’boy

meets girl’ ads in favour of a surreal approach. Asked if Levi’s has

lost the plot, 55 per cent of those who voted thought it had.



Finally, London Underground’s decision to allow advertising on its

famous roundel was put to the jury. Asked if some things should be left

ad free, 74 per cent voted yes.



Subscriptions: 0181-845 8545



www.campaignlive.com.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).