As CampaignLive moved into its fifth week, subscribers would have
seen these stories, among others:
- Thursday 13.16 Publicis deal ends family feud
- Tuesday 12.02 Foster’s dumps ad campaign
- Tuesday 12.03 MindShare confirms Rees as managing director
- Tuesday 12.33 Gillette set for biggest product launch in the US
- Tuesday 13.41 Lee Jeans appoints Fallon McElligott
- Tuesday 18.20 Rainey Kelly wins Royal & SunAlliance
- Wednesday 11.22 M&C Saatchi unveils Sky TV ads
The victorious ad this week won by a large margin. There was a gap of 29
per cent between the first and second placed ads.
1. Little Chef (Grey) 50 per cent
2. Pot Noodle (HHCL) 21 per cent
3. Budweiser (BMP DDB) 16 per cent
4. Mercury One-2-One (Bartle Bogle Hegarty) 7per cent
5. Worthingtons (WCRS) 4 per cent
The issue that drew so much press coverage last week produced the
second-largest swing in our lead Swingometer question this week, with
most of you rejecting Rupert Murdoch’s accusations that the BBC was
competing unfairly by using public money to fund News 24. Sixty-eight
per cent believed the BBC was right.
In our second question, a massive 73 per cent rejected Bass’s decision
to review WCRS’s work for Caffrey’s. Ammirati Puris Lintas got the
thumbs up for linking Rover with Cool Britannia - 65 per cent of you
said people would buy into the new Rover image.
People’s Jury Pick your favourite ad from Rover, Haagen-Dazs, DETR, the
AA and Axa.
Private View Alan Waldie gives his verdict and Jack Rosevear reviews
five Websites in Private Surf. Private View is free to access for the
next three weeks so make sure you have your say.
Social Sophie The latest gossip and CampaignLive’s restaurant