CampaignLive Update

CampaignLive, now into its second week, breaks news every day.Those of you who have subscribed so far would have seen these stories among others this week:

CampaignLive, now into its second week, breaks news every day.Those

of you who have subscribed so far would have seen these stories among

others this week:



- Friday 12.00 Puma splits with Saatchi & Saatchi



- Friday12.13 Independent shelves plans for dedicated gay section



- Friday 12.19 Somerfield and Kwik Save to merge



- Monday 11.30 Coke marketing chief resigns



- Monday 17.30 New Coke marketing man named



- Tuesday 09.47 Club Med moves account to Publicis



- Tuesday 17.09 Chris Evans teams up with GWR for digital bid



- Tuesday 17.10 Safeway ad hit by Equity action



- Wednesday 11.23 AMV sells Leagas Delaney



PEOPLE’S JURY



The winning ad this week was a good 10 per cent plus ahead of the crowd

while the rest of the ads were grouped tightly together, with little

between the second and fifth favourites.



1. Entenmanns (J. Walter Thompson) 31 per cent



2. Blavod (Scholz & Friends) 20 per cent



3. Dairylea Dunkers (J. Walter Thompson) 17 per cent



4. Austin Reed (RPM3 ) 17 per cent



5. Carling (WCRS) 15 per cent



The swingometer’s lead question this week was still a valid one even

though the Independent dropped plans for a dedicated gay section. Only

30 per cent of you thought the Independent was ghettoising gay issues by

launching a gay supplement.



Bruce Forsyth’s future with Courts received a further blow with 59 per

cent saying Courts were better off without Brucie.



Race-row prone Ford was deemed to have erred again with 60 per cent

saying Ford was right to have pulled its all-white Full Monty ad.



NEXT WEEK



People’s Jury: Choose your favourite ad from Courts, Crown, Hula Hoops,

Kit Kat and Nescafe Gold Blend.



The fence TSMSi’s managing director, Paul Simon, takes Web auditing to

task.



Social Sophie All the latest gossip including the double standards of

BBC Radio.



Tune in on www.campaignlive.com.



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