CampaignLive, now into its second week, breaks news every day.Those
of you who have subscribed so far would have seen these stories among
others this week:
- Friday 12.00 Puma splits with Saatchi & Saatchi
- Friday12.13 Independent shelves plans for dedicated gay section
- Friday 12.19 Somerfield and Kwik Save to merge
- Monday 11.30 Coke marketing chief resigns
- Monday 17.30 New Coke marketing man named
- Tuesday 09.47 Club Med moves account to Publicis
- Tuesday 17.09 Chris Evans teams up with GWR for digital bid
- Tuesday 17.10 Safeway ad hit by Equity action
- Wednesday 11.23 AMV sells Leagas Delaney
The winning ad this week was a good 10 per cent plus ahead of the crowd
while the rest of the ads were grouped tightly together, with little
between the second and fifth favourites.
1. Entenmanns (J. Walter Thompson) 31 per cent
2. Blavod (Scholz & Friends) 20 per cent
3. Dairylea Dunkers (J. Walter Thompson) 17 per cent
4. Austin Reed (RPM3 ) 17 per cent
5. Carling (WCRS) 15 per cent
The swingometer’s lead question this week was still a valid one even
though the Independent dropped plans for a dedicated gay section. Only
30 per cent of you thought the Independent was ghettoising gay issues by
launching a gay supplement.
Bruce Forsyth’s future with Courts received a further blow with 59 per
cent saying Courts were better off without Brucie.
Race-row prone Ford was deemed to have erred again with 60 per cent
saying Ford was right to have pulled its all-white Full Monty ad.
People’s Jury: Choose your favourite ad from Courts, Crown, Hula Hoops,
Kit Kat and Nescafe Gold Blend.
The fence TSMSi’s managing director, Paul Simon, takes Web auditing to
Social Sophie All the latest gossip including the double standards of
Tune in on www.campaignlive.com.