CampaignLive Update

CampaignLive continues to break the top industry stories. Here are just some of the headlines this week:

CampaignLive continues to break the top industry stories. Here are

just some of the headlines this week:



- Wednesday 10.18 British tycoon to mount anti-EMU ad campaign



- Tuesday 16.34 McCann-Erickson hires a deputy managing director



- Tuesday 16.32 Cadbury Schweppes searches for new agency for Oasis

fruit drink



- Monday 12.59 Mattel adds Goodby Silverstein & Partners to roster



- Friday 12.37 Oracle plans pounds 15 million global campaign



PEOPLE’S JURY



Publicis’s ads for George, the Asda supermarket’s range of clothing,

came top in our Favourite Ad poll:



1. George (Publicis) 41%



2. Scottish Tourist Board (1576) 19%



3. Save the Rhino (Rapier) 16%



4. Rubberstuffers (Mitchell Patterson Grime Mitchell) 14%



5. Kleenex (Roose & Partners) 11%



Some surprising results in the Swingometer this week. First, it seems

the ad industry actually liked Renault’s Papa and Nicole campaign. Asked

if you would miss the pair, 56 per cent voted yes.



Second, few appear to share the view of the Billett Consultancy that

high quality drama will be the key to ITV’s future success - with 71 per

cent saying it will not.



NEXT WEEK



Next week will see the inauguration of the first in a series of regular

live interviews on the site (see page 5).



A Kodak camera and a subscription to CampaignLive can be won each week

in a Kodak- and Image Bank- sponsored competition.



Subscriptions: 0181-845 8545 www.campaignlive.com.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).