CampaignLive wins Cyber lion award at Cannes ad festival

Campaign has beaten off competition from Nike, Levi's, Pepsi and Sony to win the inaugural Cyber lion for brand promotion at this year's Cannes International Advertising Festival.

Campaign has beaten off competition from Nike, Levi’s, Pepsi and Sony to win the inaugural Cyber lion for brand promotion at this year’s Cannes International Advertising Festival.

CampaignLive, the website which launched in March, was judged by a panel of nine to be the best entry in what was generally agreed to have been the most competitive of the Cyber lions’ 17 categories.

Richard Mellor, the UK representative on the jury, said: ’CampaignLive acts as the voice of the industry while having an opinion of its own.’

CampaignLive was created by Ogilvy & Mather and MindShare in association with Hard Reality. The site’s creative directors are Alun Howell and Marcus Vinton from O&M. Michael Samyn was the graphic designer and the site was developed by Keld van Schreven, Dan Sumption and Mark Westall at Hard Reality.

Stefano Hatfield, Campaign’s editor, said: ’To beat Levi’s and Nike is a fantastic tribute to O&M, Mind-Share, Hard Reality and CampaignLive’s editor, Gordon MacMillan.’

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).