Campaigns with the fear factor

Several brands have tied in ads with Halloween this year; we present a number of them here.

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Kraft has been promoting Halloween-themed Cadbury's Creme Egg, the 'Screme Egg' with a print and outdoor campaign featuring the tagline 'the goolish one'.

GoCompare's in-house marketing team has produced a special ad featuring a ghostly looking Gio Compario, floating around a haunted house with his head held under his arm.

The Alice Cooper 'Halloween Night of Fear' tour is fronted by a gruesome ad, with the actual performance allegedly featuring a stabbing and beheading.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).