Campaign's most-viewed: One Direction, Pot Noodle and Asda among most popular

One Direction's fragrance launch, Pot Noodle's Facebook ban and Asda's advertising account are all among the most-popular content on Campaign this week.

One Direction: perfume launch film a hit with Campaign audience
One Direction: perfume launch film a hit with Campaign audience

Following the launch of their documentary film, directed by 'Supersize Me' director Morgan Spurlock, One Direction featured among the most-viewed stories on Campaign this week, as the band launched its first fragrance, Our Moment.

Pot Noodle also ranked in the top ten most-viewed content on the site this week, after a Facebook post by the brand was banned for being degrading to women.

Meanwhile, news of VCCP scooping Asda's £100 million advertising account was joined by The Corner's win on Oasis's ad account in the most-viewed content list.

From The Work section, creative from Bartle Bogle Hegarty in the form of Weetabix "grandpa" and Audi "the ring" were among the most-viewed.

Wetransfer's "Where's Wally? takeover" by 77 also made the list.

In other new business news, Droga5's London expansion proved a draw to the Campaign audience, while Virgin Trains' ad, digital and CRM review also proved popular.

Audi's 3D microsite launch by Razorfish Germany also made the list.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More