Campaign's most-viewed: Publicis Omnicom dominates the week

News stories and analyses rconcerning the Publicis Groupe and Omnicom mega-merger have been the most popular Campaign content with readers this week, making up five of the ten most-visited pieces of content.

Public Omnicom: Muarice Lévy and John Wren seal mega-merger
Public Omnicom: Muarice Lévy and John Wren seal mega-merger

When the Publicis Omnicom news broke on Saturday, Campaign readers came in their droves to find out more details, and Sunday's confirmation brought them back – making a long week for anyone in advertising.

Our round-up of all the must-know information also made the most-visited list, with response from rivals – especially WPP's Sir Martin Sorrell – also big draws for information-hungry readers.

The royal baby continued to prove popular this week, as BBH interns upped the ante on BETC's rejection from the non-existent search for a royal nanny, with a picture showing one intern "cradling" the new prince.

In people-move news, Stephen Woodford's departure from Adam & Eve/DDB and Mel Exon's promotion to chief digital officer at BBH were also among the most-viewed content.

Meanwhile, the most-popular creative inspiration from the Work section came from McDonald's un-branding by TBWA Paris and British Airways' "picture your holiday" by BBH.

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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