Campaign's most-viewed: Publicis Omnicom dominates the week

News stories and analyses rconcerning the Publicis Groupe and Omnicom mega-merger have been the most popular Campaign content with readers this week, making up five of the ten most-visited pieces of content.

Public Omnicom: Muarice Lévy and John Wren seal mega-merger
Public Omnicom: Muarice Lévy and John Wren seal mega-merger

When the Publicis Omnicom news broke on Saturday, Campaign readers came in their droves to find out more details, and Sunday's confirmation brought them back – making a long week for anyone in advertising.

Our round-up of all the must-know information also made the most-visited list, with response from rivals – especially WPP's Sir Martin Sorrell – also big draws for information-hungry readers.

The royal baby continued to prove popular this week, as BBH interns upped the ante on BETC's rejection from the non-existent search for a royal nanny, with a picture showing one intern "cradling" the new prince.

In people-move news, Stephen Woodford's departure from Adam & Eve/DDB and Mel Exon's promotion to chief digital officer at BBH were also among the most-viewed content.

Meanwhile, the most-popular creative inspiration from the Work section came from McDonald's un-branding by TBWA Paris and British Airways' "picture your holiday" by BBH.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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