Campaign's most-viewed: royal baby takes the crown

Content centered on the royal birth, such as the tactical ads from Coca-Cola and Warburtons, were unsurprisingly among the most popular reads last week on Campaignlive.co.uk.

Ryanair: tactical ad is one of most-viewed on Campaign
Ryanair: tactical ad is one of most-viewed on Campaign

The day after the birth on Monday, our gallery of tactical ads from brands including Coca-Cola, Warburtons and the temporarily renamed Ryanheir, was one of the most viewed stories, while a BETC creative's rejection from royal baby nannydom also grabbed people's attention.

News of Carling's online celebrations in collaboration with Google gave the new prince a royal hat-trick. Meanwhile, a story from June which outlined the 'royal baby rules' rose back through the ranks to join the top ten.

Another tactical ad, this time from Halfords celebrating Chris Froome's cycling victory in the Tour de France, also featured in the most-visited rankings.

One year on from the Olympic and Paralympic Games in London, the "return of the superhumans" for Channel 4 became our most-visited Work story of the week.

News of Omnicom's expansion plans also ranked among our most-popular news, as did Abbot Mead Vickers BBDO's Foot Locker and Adidas win.

News of the latest instalment of Campaign's Talking Inspiration series, featuring Razorfish's Daniel Bonner, also drew a crowd. The video feature will be available in next week's issue of Campaign on the iPad.

Nissan's Facebook-powered personalised test-drive was also well viewed.

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