Campbell cuts jobs in creative overhaul at McCann Erickson

Robert Campbell, the executive creative director of McCann Erickson London, has begun an overhaul of the agency's creative department and made a series of senior redundancies.

Campbell has axed eight jobs in total, four of which are group creative heads: Paul Diver, Alan Morrice, Jack Stephens and Rob Neilsen.

Campbell has also confirmed the appointment of Petrina Kilby as the head of TV. Kilby took over as the acting head of TV when Sarah Martin left last July.

Frank Leiberman, who was enticed out of retirement in March to run the agency's TV department on a temporary basis, is to become the permanent executive head of TV.

The agency's creative direction is being split between Campbell, Luke White, Marc Bennett and John Hurst, who has also taken on the role of global creative director on Nescafe.

These are the first redundancies Campbell has made since he joined the agency in January.

The changes are part of an overhaul of the agency aimed at improving its creative product to prevent further client losses and help improve its new-business performance.

In the past six months, the agency has lost accounts including Norwich Union, Greene King and Birds Eye.

The job losses come during an unsettling period at the agency following a number of senior management changes.

This week, Stephen Whyte, a former head of client services at McCann in Europe, took on the role of chief executive.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).