Roger Camplisson, Initiative Media’s head of radio, is leaving the
UK to launch the agency’s first office in Asia.
Camplisson, 35, who is also the media planning chief for Birds Eye
Walls, is flying to Singapore this week to build a regional agency from
As international client services director, he will report directly to
Initiative Media’s worldwide chairman Marie-Jose Forissier, who is based
at the head office in Paris.
Initiative has already established a network of operations across
Europe, North America, Latin America and South Africa and plans to
position itself as a global player.
It is believed the company will expand from South-east Asia into Japan,
although details have yet to be confirmed.
Camplisson has been at Initiative in the UK for the past seven years and
started out as a TV buyer for MBS Media.
During three years as head of radio, Camplisson has helped boost the
agency’s radio billings, which have grown four-fold in the last four
Unilever, Peugeot and Lever Brothers are Initiative’s biggest radio
David Cuff, Initiative’s broadcast director, will assume responsibility
for the agency’s radio budget until a replacement is found.
However, Camplisson stressed the planning of radio was part of a broader
media strategy at Initiative, and that all planners are client
Camplisson commented on his new position: ’Initiative has proven itself
to be successful in managing international clients but this is the first
clear sign that the company is committed to expanding into the Asian