Canadian Club appoints Publicis & Hal Riney

- Allied Domecq in the US has awarded its $10 million Canadian Club account to Publicis & Hal Riney of San Francisco.

- Allied Domecq in the US has awarded its $10 million Canadian Club account to Publicis & Hal Riney of San Francisco.

The brand, which has traditionally been associated with highly creative advertising, has given the agency a brief to resurrect that tradition. David Waluk, vice president, group marketing director for Allied Domecq, said: "Canadian Club has provided leadership in the U.S. distilled spirits industry for more than 140 years. Publicis & Hal Riney will be charged with translating the brand's enduring values, reflecting our uncompromising commitment to quality to a new generation of consumers. The agency's portfolio of outstanding creative work demonstrates its ability to capture a brand's essence and define it in a relevant and compelling fashion with consumers."

Ron Ossip, Canadian Club's vice president, international marketing director, added: "I'm excited about the capabilities that Hal Riney now has through the Publicis organization to expand U.S. creative to international markets."

The agency will begin work immediately and a new campaign is expected to debut in the second quarter of 1999.

Canadian Club was founded in 1858 by Hiram Walker and was the first Canadian whisky to be marketed world-wide.


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).