Cancer Research UK appoints Anomaly

Cancer Research UK has appointed Anomaly London as its lead creative agency after a competitive pitch.

Cancer Research UK
Cancer Research UK

Anomaly beat FCB Inferno, Grey and Mother to win the contest, which began in April.

Anomaly is charged with creating an integrated brand campaign for Cancer Research UK that will go live in December 2015.

Abbott Mead Vickers BBDO had worked with Cancer Research UK on its brand campaigns for the past five years but did not pitch for the account. The agency continues to collaborate with the charity on a project basis.

Camilla Harrisson, Anomaly’s chief executive, said: "We are elated. It’s a massive privilege and a huge responsibility. I can’t think of a brief which is more demanding of  brilliant work that overperforms." 


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published