Cancer Research UK calls pitch

Cancer Research UK is holding a review of its Race for Life advertising business.

Race for Life calls ad review
Race for Life calls ad review

The charity has shortlisted a number of agencies ahead of a pitch conducted by Race for Life's head of marketing, Emma Hyatt.

The Good Agency is the incumbent on the high-profile activity, which is backed by an adspend of more than £2 million and has, in the past, featured celebrities and the public.

Cancer Research UK also works with Abbott Mead Vickers BBDO on its advertising account. The agency, which created the recent "plain packaging" anti-smoking campaign for the charity, is unaffected by the Race for Life pitch.

The Good Agency, which was appointed in 2010, will keep its place on the roster, but will now only work on Race for Life's direct marketing alongside the digital agency Polymath.

Hyatt said: "The Good Agency has done an excellent job on the charity's flagship fundraising product, helping us raise over £100 million.

"We are now looking to refresh our above-the-line creative work and have shortlisted a number of creative agencies to help Cancer Research UK achieve its long-term ambitions to develop and optimise the Race for Life brand to enable us to raise as much money as possible in our fight to beat cancer."

Race For Life is the UK's largest women-only fundraising event and takes place every year. Its corporate partners include Tesco and Vaseline.


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).