Cancer Research UK campaign supports removal of tobacco brands

Cancer Research UK has created a hard-hitting marketing campaign to highlight the impact of tobacco packaging on children, calling for all branding to be removed from packs.

The campaign, created by Abbott Mead Vickers BBDO, shows a group of primary school children discussing what they find attractive about cigarette packets.

The children talk about the appealing quality of the images and colours and pictures, and why these elements would make them want to "play" with them.

It ends with the statement, "Unbranding cigarette packs wont stop everyone from smoking, but it will give millions of kids one less reason to start. Click to sign the petition at the answerisplain.org."

The campaign includes a YouTube video, which then calls for members of the public to sign a petition to ban branding on tobacco packaging, supported by a series of press ads.

The film coincides with Cancer Research's latest report that identifies young people and women as the key target groups for tobacco packaging.

It follows the announcement this month from health secretary Andrew Lansley that the Government wants tobacco companies to have "no business" in Britain.

The Government has since launched a consultation to discuss the effects of bringing in plain packaging regulations and whether it would drive down the appeal of tobacco.

Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).