Cancer Research UK hires Dare for digital

Cancer Research UK has hired Dare to its digital roster following a competitive pitch process.

Cancer Research UK: hires Dare
Cancer Research UK: hires Dare

It is the shop’s first work for the charity. Dare and its sister EDC PR agency Citizen will support an above-the-line brand ad campaign through digital and social activity.

Abbot Mead Vickers BBDO creates the charity’s advertising.

Cancer Research UK previously worked with a number of different shops on its digital activity including The Good Agency, Polymath and Nameless.

Michael Docherty, the head of digital at Cancer Research UK, said: "Good quality digital communications are essential in inspiring our audiences to support our pioneering research.

"Dare has an excellent team of creative and innovative minds who have shown passion and commitment to helping us to beat cancer sooner. We very much look forward to building a long standing relationship with them."

A spokesman for Dare was unable to comment on what other agencies would be on the Cancer Research UK digital roster going forward.

John Owen, the chief strategy officer at Dare, said: "It is a privilege for us to support the critical and brilliant research work done at Cancer Research UK.

"They are already an innovator in the digital space, we look forward to pooling our energy and talent to go further and beat cancer sooner."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published