Cancer Research UK 'new balls please' by Rainey Kelly Campbell Roalfe/Y&R

Cancer Research UK is running a tongue-in-cheek press ad by Rainey Kelly Campbell Roalfe/Y&R alongside Wimbledon coverage in national newspapers.

The ad takes a lighthearted approach and aims to prevent men ever needing to ask for "new balls please" by encouraging them to be aware of symptoms of testicular cancer.

The ad says testicular cancer is "over 95% curable" and instructs men to "Know your body and get any unusual changed checked out."

The copywriter was Algy Sharman and the art director was Al Brown. The media agency was WPP and all space was donated on a pro bono basis.