Cancer Research UK uses four cancer survivors for human billboard

Four cancer survivors - Adam, Anna, Parminder and Linda - are all painted to blend in to the image on a billboard in London Victoria station to launch a Cancer Research UK campaign.

Cancer Research UK uses four cancer survivors for human billboard

The billboard features an image from the 'Beat Cancer Sooner' TV ad for a campaign that aims to encourage UK citizens to come up with one millions actions to fight cancer over a six week period.

Cancer Research UK's in-house team was responsible for the billboard execution, while AMV was the creative team for the overall ad campaign.

Brand: Cancer Research UK

Client: Natasha Hill, director of brand and strategic marketing

Agency: AMV BBDO

Creative directors: Mike Hannett, Dave Buchanan

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).