Canderel seeks shop for creative account

Canderel, the artificial-sweetener brand, is holding an advertising pitch.

Canderel seeks shop for creative account

The Canderel owner, Merisant, has contacted several agencies and held initial chemistry meetings.

Agencies expect a brief to be sent out this week ahead of a pitch, for which a date has yet to be confirmed. No intermediary is being used.

Naked, which has rebranded from Hypernaked this week, runs the sweetener’s above-the-line business and is working on projects for 2014. It is not clear whether the agency is involved in the pitch.

Naked’s most recent work for Canderel was a radio campaign that broke last month.

Canderel, which is used as a low-calorie substitute for sugar, has also worked with agencies including Addiction and TBWA.

In 2011, the brand signed a deal to sponsor ITV’s daytime cookery show Ten Mile Menu, with idents created by Addiction. The work showcased a range of recipes using Canderel and ran for three weeks.

Canderel did not respond to requests for comment.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published