Candy Crush Saga owner reappoints WCRS for global creative

King has retained WCRS as its global creative agency following its sale to gaming giant Activision.

Alesha Dixon helps promote last year's Candy Crush Jelly Saga launch on a jelly-like bouncy castle
Alesha Dixon helps promote last year's Candy Crush Jelly Saga launch on a jelly-like bouncy castle

The owner of Candy Crush Saga kicked off a pitch process in March.

The incumbent WCRS held off Bartle Bogle Hegarty, Iris and Leo Burnett to retain its hold on the ad account.

King confirmed the appointment.

WCRS has worked on the business since April 2014, beating Karamarama and then incumbent Albion in a competitive pitch.

Last year, King set up a scented bouncy castle on the South Bank in London to promote its new game Candy Crush Jelly Saga.

A TV spot featured a large mock-up of the game in which the jelly queen character danced off against a woman in rollerskates to Destiny's Child's Bootylicious.

Starcom handles King's media planning and buying.

Topics

Subscribe to Campaign from just £37 a quarter 

Get the very latest news and insight from  Campaign with unlimited access to Campaignlive.co.uk

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More