Cannabis tea goes on sale in UK

LONDON - An ice tea containing cannabis extract will go on sale in UK health food shops this week, targeted at the soft drinks market with the tagline 'Refreshment for the enlightened'.

C-Ice Swiss Cannabis Ice Tea, originally from Austria, is already very popular in mainland Europe. The narcotic element of the plant, THC, has been removed from the drink, making the product legal.

The company is marketing the product, first seen at the 2006 Bar Show in London, as a healthy soft drink and with the health benefits associated with the hemp plant, including vitamins, minerals and fatty acids.

Harinder Kohli, C-Ice commercial director, said: "We are not keen to be a brand just based on cannabis.

"Our strapline is 'Refreshment for the enlightened', so if you are enlightened you will know about the health benefits of cannabis."

The £1.29 cans will be sold in health food shops and distributed by Marigold Health Foods and other health food distributors.

Point of sale activity, branded merchandise, promotions in clubs and a revamped website are planned in the near future.

The company currently has no plans to launch an advertising campaign because the PR surrounding the launch had "caught them by surprise and is creating more than enough interest".

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published