Cannes 2012: AMV BBDO, Mother and Grey win Lions in Promo & Activation category

AMV BBDO, Mother and Grey London were the only UK agencies to pick up a Lion in the Promo & Activation category at this year's Cannes Festival of Creativity.

Winner: "the nightjar app" by Abbott Mead Vickers BBDO
Winner: "the nightjar app" by Abbott Mead Vickers BBDO

The Grand Prix went to Crispin Porter & Bogusky’s American Express "small business gets an official day , a campaign which also picked up the Grand Prix in this year’s Direct category.

AMV picked up a Silver Lion for its Wrigleys "the night jar" audio iPhone game in which players are challenged to escape from a pitch-black spaceship.

Mother was awarded a Bronze for its "green box project" for Beck’s, which enabled new cultural commissions around the world, including a 200-foot high digital flame on the Statue of Liberty to mark Independence Day, by artist Arne Quinze.

Grey also picked up a Bronze for its British Heart Foundation work "Vinnie" which was fronted by the actor Vinnie Jones.

The Grand Prix winning entry for American Express, a follow-up to Crispin’s Promo, Media, Direct and Cyber-shortlisted campaign for the brand last year, helped small business and advertisers promote small businesses' official day in the US.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published