Cannes 2012: DLKW Lowe wins Gold Lion in Mobile category

DLKW Lowe was the only UK agency to land a Gold Lion in the inaugural Mobile category at Cannes this year. DLKW Lowe was the only UK agency to land a Gold Lion in the inaugural Mobile category at Cannes this year.

Gold winner: The MicroLoan Foundation’s "Pennies for Life" by DLKW Lowe
Gold winner: The MicroLoan Foundation’s "Pennies for Life" by DLKW Lowe

The agency scooped the award for its Microloan Foundation work "pennies for life" which allows people to donate to the charity via their mobiles.

The Grand Prix went to the Google "hilltop reimagined for Coca Cola" work by Grow Interactive/Johannes Leonardo New York, which enables consumers to buy a Coke for people around the word via their mobile phones.

Other UK winners were Red Bee Media, which picked up a Bronze for its Fox "walkers kill count" work promoting The Walking Dead TV series, and Brothers and Sisters which won Bronze for its Channel 4 "street tag" work.

Bronzes also went to AKQA’s "MTV under the thumb" work for Viacom MTV and Movement London for its Coca Cola "move to the beat" work.

The category was dominated by US agencies which picked up two Gold Lions, along with the Grand Prix, clocking up a total of 13 Lions out of 54 awarded.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published